QR Code


QR codes can store information about you, your business or message.   It may appear in a storefront window, website, print ads, on signs, buses, business cards, or almost any object about which people might need information.   Users with a camera phone equipped with the correct reader application can scan the image of the QR code to display text, contact information, connect to a wireless network, or open your web page on their mobile device.
Your new QR Code will be emailed to you immediately ready for printing or added to your website.   When people scan the code, any desired information about your business, products, services, or personal information is displayed on their phone.
Order your personalized QR Code for a limited time price of $9.95US here.

Barcodes as Physical Links
Format the URL, including the ‘http://’.   Many barcode readers are designed to interpret the barcode as a link. That means they will, if a web browser is available, automatically take you to the site contained in the barcode.

Telephone Numbers
Format the text with the prefix TEL: instructs the barcode reader that this is a phone number. In many cases a smartphone will dial the number contained in the barcode when it is decoded.

Automatic Email
You can embed an automatic email message in a QR barcode. The format is SMTP:[email address]:[subject]:[message].
Some barcode readers treat this pattern in a similar way to the ‘mailto’ in web browsers, creating an email in the smartphone’s email application ready to send.
Example: SMTP:support@snapmyinfo.com:Hello:Greetings to SnapMyInfo

Automatic SMS
Format as  SMSTO:[cell number]:[message].

vCard

vCards are a standard format that’s often used for sharing contact information.


Suggestions for QR Codes

Business Cards.  Rather than overload a business card with all of your contact info you could include the bare minimum for reaching you, then create a QR code that leads people to your Twitter, Facebook, LinkedIn, Job Posting, or a your mobile website.

Labeling.   Imagine a restaurant patrons enjoying wine from your vineyard. They notice the QR code on the bottle and quickly scan it.  That takes them to a mobile site where they can learn more about your wine, your vineyard, and links to where you can buy direct.

Vehicle.   
Place the code on your contractor work van to food truck.

Increase e-commerce sales.   Since QR codes can lead to URLs, you can create a code that will populate a shopping cart with specific products. 

Direct Phone Call.   QR codes can also make a phone call. If you want to get the phones ringing at your business. Create a code that will dial a predetermined number. 

Storefront displays.   Few retail businesses are open 24/7. Don't disappoint potential customers after you've left for the day. Put your QR Code in your storefront window. One quick scan and you've turned a lost sale into an online customer.

Enhance experiences.    QR codes in a museum next to artwork could explain the artist's technique or replace those aging audio tape tours.  Manufacturers could link to assembly instructionsor tool demonstration videos on YouTube. Organic stores could link to pages that talk about how their products were sourced. Gadget shops could bring visitors to review sites so they could get unbiased reviews of stocked products. 

Scavenger hunts.   Scavenger hunts are fun and engaging. Still, for destination marketing, a scavenger hunt approach can be a great way to get visitors to check out places for the first time.

Stickers.   Place a QR sticker of on packages or shipments.

T-shirts.    Put your QR code on your t-shirt for some other wacky promotion. 

Promotions, discounts and giveaways.   You could run these codes in advertisements or post them throughout your store. 

QR Codes can provide additional information, including photos, reviews, directions and event dates and times.   Humans are curious creatures and like surprises. With QR Codes, trigger that "what's that?"